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Why should leaders care about diversity, equity and inclusion or DEI? (Interview with Keka)

Updated: Nov 21, 2021


SPOILER ALERT: Because just like the magic of travel, you don't know what you're missing until you experience new and unknown worlds around you!


Jess Pettitt is a recognized facilitator and educator in the Diversity and Inclusion space and has spent the past decade coaching, teaching, and motivating thousands of people around the world. She invited Keka to join her YouTube channel and podcast recently, for Season 6 of a project called: Diversity Dividend.


Here is a one-minute excerpt from that interview:



Watch the full interview with Keka here (or click below), and if you want to skip to any specific parts, check out the outline of Jess' questions and markers to Keka's answers below.



  1. How do you define the term: Diversity Dividend? (Keka shares this at the 3:20 mark of the video)

  2. Tell me about your experience with the concept of *Other duties as assigned? Keka shares a story about a life promise she made to herself in high school to honour her father's work ethic (at the 7-minute mark of the video), and also reminisces about her very first diversity and inclusion campaign that she spearheaded at IKEA Canada, almost 20 years ago! Her work garnered international media attention as far away as Saudi Arabia, the UAE, the US and Sweden! (check it out at the 9:30 mark of the video)

  3. What do you absolutely know? (Keka talks about this at the 13:38 mark of the video)

  4. Name the most beautiful place to which you have been? (Keka reveals her answer at the 17:30 mark of the video)

  5. What is the most rewarding thing you've ever done for someone else? (Catch Keka's answer at the 18:18 mark of the video)

  6. Given the ability, in what one athletic sport would you most like to compete? (Bet you can't guess what sport Keka secretly wishes she could master! Check out her answer at the 21:11 mark of the video)


Jess interviewed some fantastic experts as part of this initiative. You can catch all of the interviews from Season 6 here.

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